Partners
Partner Engagement Models
B2B, B2C, and B2B2C integration models for embedding Sentinel AI into wealth management platforms.
Partner Engagement Models
Three ways to bring Sentinel’s AI capabilities to your clients, customers, or platform users.
Model Comparison
| Dimension | B2B — Private Office | B2C — Direct White-Label | B2B2C — Platform Partner |
|---|---|---|---|
| Who buys | Family office, AMC, RM firm | End investor (via your brand) | Platform provider (fintech, bank, broker) |
| Who uses | Internal RMs & ops | Self-directed investors | Platform’s RM network |
| Deployment | Dedicated tenant | Shared tenant, branded portal | API + embedded widgets |
| Data isolation | Complete | User-scoped | Tenant-scoped |
| Customization | Full (domain, SSO, workflows) | Branding + content | API + theming |
| Time to live | 2–4 weeks | 1–2 weeks | 4–8 weeks |
| Revenue model | Per-seat / per-document | Subscription tiers | Revenue share / API calls |
B2B — Private Office
A standalone Sentinel deployment for a single firm.
Ideal for:
- Multi-family offices managing >₹500Cr AUM
- Asset management companies with internal research teams
- Large brokerage houses with 50+ RMs
What you get:
- Private tenant on isolated infrastructure
- Custom domain (e.g.,
ai.yourfirm.com) - SSO integration (SAML 2.0 / OIDC)
- Custom document schemas for proprietary formats
- Dedicated support channel
- Quarterly business reviews
Minimum commitment: Annual contract, 10 users.
B2C — Direct White-Label
A branded portal where your end customers interact directly with Sentinel’s AI.
Ideal for:
- Robo-advisory platforms
- Direct-to-consumer wealth apps
- Neobanks with investment products
What you get:
- White-labeled chat interface
- Branded reports with your logo
- Client self-service document upload
- Pre-configured guardrails for retail audience
- Simplified pricing (no per-token metering visible to end user)
Go-live time: 1–2 weeks including branding and content review.
B2B2C — Platform Partner
Embed Sentinel’s capabilities into your existing platform via API.
Ideal for:
- CRM platforms (Salesforce, Zoho custom)
- Portfolio management systems
- Research platforms
- Regulatory reporting tools
What you get:
- RESTful API access to all capabilities
- Webhook events for pipeline completion
- Embedded chat widget (iframe / Web Component)
- SDKs (Python, TypeScript) — roadmap Q3 2026
- Sandbox environment for testing
- Co-marketing opportunities
Integration pattern:
Your Platform → Studio Middleware API → Nexus / Zen / Agentic
↑ ↓
Webhook callbacks ←── Real-time events
Choosing Your Model
Do you serve end investors directly?
├─ Yes → B2C White-Label
└─ No → Are you a platform provider?
├─ Yes → B2B2C API Integration
└─ No → B2B Private Office